A DBA (Doing Business As) is a trade name that lets a business operate under a name different from its registered legal name, without forming a new legal entity.
Banks and e-commerce platforms often require a DBA when you want to open a business account under a brand name different from your original company name.
Why use this service at AWE Global?
Operate under your own brand
Operate under your desired trade name without forming a new legal entity.
Meets bank/platform requirements
Many platforms require a DBA to open a business account under the correct brand name.
Simple process
Low cost and much faster processing than forming a new company.
Process
01Search for the proposed trade name
02Prepare the DBA filing documents
03File with the appropriate state/county authority
04Receive the DBA certificate
Documents / information needed
- Current legal company name
- Proposed DBA (trade name)
- Copy of existing business license
Common mistakes to avoid
- Assuming registering a DBA creates a new legal entity — in fact a DBA is just a trade name and does not create a separate legal entity.
- Not checking whether the DBA name conflicts with or infringes an already-registered trademark.
- Forgetting to renew the DBA according to each state/county’s required cycle.
Frequently asked questions
Does a DBA protect a brand like a trademark does?
No, a DBA is only a trade name for doing business; to exclusively protect a brand you need a separate trademark registration.
Can one company have multiple DBAs?
Yes, a legal entity can register multiple DBA names for different product lines/brands.
Is a DBA needed to open a bank account?
Many banks require a DBA if you want to receive payments under a brand name different from your legal company name.