What Is a DUNS Number and Do I Need One to Sell on Amazon?

Quick answer: A DUNS number (Data Universal Numbering System) is a 9-digit global business identifier issued by the Dun & Bradstreet (D&B) corporation. Amazon doesn’t require a DUNS number for basic seller registration, but it becomes necessary when you want to enroll a trademark in Amazon Brand Registry or apply for FDA certification for food/cosmetic products.

When Is a DUNS Number Required?

• Enrolling a brand in Amazon Brand Registry (requires a granted trademark + sometimes a DUNS number for verification)
• Registering a facility with the FDA for food, cosmetics, or medical device businesses
• Bidding on US government contracts or working with large corporations that require D&B verification
• Applying for a loan or business line of credit at some US banks

How Long Does It Take to Register for a DUNS Number?

Usually 30 business days for a free application through D&B, or as fast as 8 business days with a paid expedited option. AWE Global helps register a DUNS number directly with D&B, with no intermediary, to shorten the wait.