Trademark Monitoring

Trademark Monitoring is a service that continuously tracks new trademark applications on the market, helping detect similar or confusingly similar trademarks early.

Proactive monitoring helps a business protect its brand from the outset, rather than dealing with costly disputes after infringement has occurred.

Why use this service at AWE Global?

Detects conflicts early

Get alerted as soon as a similar trademark appears.

Proactively protects your brand

Prevents infringement early instead of reacting after it happens.

Timely objections

A basis to object on time to conflicting applications.

Process

01Set up monitoring for your registered trademark

02Periodically scan new applications on the USPTO system

03Assess the level of similarity/conflict

04Notify and advise on next steps if a risk is found

Documents / information needed

Information on the registered trademark to be monitored
Trademark registration/application number (if any)

Common mistakes to avoid

Registering a trademark and then neglecting it, not monitoring for new confusingly-similar applications appearing later.
Detecting infringement but reacting slowly, weakening the effectiveness of an objection/complaint.
Monitoring only a narrow scope while ignoring online channels (marketplaces, social media) where counterfeits easily appear.

Frequently asked questions

Is trademark monitoring mandatory?

Not mandatory, but highly recommended to proactively protect your brand rather than reacting after infringement.

What should I do if I find a similar trademark?

You can file an opposition within the prescribed deadline or send a cease-and-desist letter.

How often is trademark monitoring done?

Usually performed periodically (monthly or quarterly) for continuous updates.