DBA

A DBA (Doing Business As) is a trade name that lets a business operate under a name different from its registered legal name, without forming a new legal entity.

Banks and e-commerce platforms often require a DBA when you want to open a business account under a brand name different from your original company name.

Why use this service at AWE Global?

Operate under your own brand

Operate under your desired trade name without forming a new legal entity.

Meets bank/platform requirements

Many platforms require a DBA to open a business account under the correct brand name.

Simple process

Low cost and much faster processing than forming a new company.

Process

01Search for the proposed trade name
02Prepare the DBA filing documents
03File with the appropriate state/county authority
04Receive the DBA certificate

Documents / information needed

  • Current legal company name
  • Proposed DBA (trade name)
  • Copy of existing business license

Common mistakes to avoid

  • Assuming registering a DBA creates a new legal entity — in fact a DBA is just a trade name and does not create a separate legal entity.
  • Not checking whether the DBA name conflicts with or infringes an already-registered trademark.
  • Forgetting to renew the DBA according to each state/county’s required cycle.

Frequently asked questions

Does a DBA protect a brand like a trademark does?

No, a DBA is only a trade name for doing business; to exclusively protect a brand you need a separate trademark registration.

Can one company have multiple DBAs?

Yes, a legal entity can register multiple DBA names for different product lines/brands.

Is a DBA needed to open a bank account?

Many banks require a DBA if you want to receive payments under a brand name different from your legal company name.