Trademark Search – AWE Global

A Trademark Search is the step of searching the USPTO database and related sources to check whether the trademark you intend to register conflicts with or could be confused with an existing trademark.

This step significantly reduces the risk of application rejection or getting caught up in legal disputes after you’ve already invested time and money building the brand.

Why use this service at AWE Global?

Reduces risk of rejection

Detects conflicts early before the official filing.

Avoids costly disputes

Limits legal risk and later dispute-handling costs.

A basis to refine your brand

Data to adjust your brand appropriately before registering.

Process

01Receive the proposed trademark information

02Search the USPTO database and related sources

03Assess the level of conflict risk

04Deliver a search report with recommendations

Documents / information needed

The proposed trademark name/logo
The relevant product/service class

Common mistakes to avoid

Only searching the exact name while ignoring confusingly similar variants (different spelling, similar pronunciation).
Only checking the USPTO while ignoring trademarks already used in practice but not yet officially registered (common law trademark).
Doing a cursory self-search and filing right away without an in-depth expert assessment.

Frequently asked questions

Does a Trademark Search guarantee 100% approval?

No, this step reduces risk but doesn’t guarantee approval — the final decision still rests with the USPTO.

Is there a fee for a trademark search?

Yes, the cost depends on the scope and depth of the search.

Should I search before or after designing a logo?

You should search before or in parallel with the design to avoid redoing it if the name/logo turns out to be taken.