Trademark Registration

A trademark is a distinctive sign, name, or symbol used to distinguish a business’s products or services from those of other businesses.

To register a trademark, a business must check availability, then prepare and file an application with the US Patent and Trademark Office (USPTO). This process is relatively complex and individuals outside the US cannot file it themselves.

Why use this service at AWE Global?

Exclusive right to use the brand

Protects your right to use the brand throughout the registered territory.

Legal basis to act against infringement

A solid legal basis for handling copying or infringement.

Increases brand value

Makes business expansion and franchising easier.

Process

01Check the trademark’s availability

02Determine the class/product category for registration

03Prepare and file the application with the USPTO

04Track progress and receive the certificate

Documents / information needed

The proposed brand logo/name
List of products/services using the trademark
Trademark owner information

A brand that hasn’t been registered can be registered by someone else even if you’ve used it for years — this is why many international businesses prioritize trademark registration as soon as they begin expanding into the US market.

Common mistakes to avoid

Using a brand on the market before checking its availability, leading to a forced rebrand midway if there’s a conflict.
Registering a trademark in the wrong class relative to the actual products/services being sold.
Not tracking the review process, missing the deadline to respond to a USPTO office action, causing the application to be rejected.

Frequently asked questions

How long does trademark registration take?

Usually 8 months to over a year depending on complexity and USPTO responses.

Can I use the ™ symbol before registration?

Yes, the ™ symbol can be used before registration, while ® is only used after the trademark has been officially certified.

Is a trademark valid globally?

No, a trademark registered in the US is only valid in US territory; international protection requires separate registration in each country or through the Madrid System.